betmly Privacy Policy

1. Introduction

betmly ("betmly", "we", "us", "the Company") operates the online betting and gaming platform accessible at https://betmly.net (the "Platform"). This Privacy Policy ("Policy") describes how betmly collects, processes, stores, shares, and protects the personal data of individuals who access or use the Platform ("you", "User", "Player").

By registering an account on betmly or continuing to use the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with the terms of this Policy, you should discontinue use of the Platform immediately.

betmly is committed to handling personal data responsibly. Our data practices are aligned with the principles of Malaysia's Personal Data Protection Act 2010 ("PDPA") and the data protection requirements of the jurisdiction in which betmly holds its gaming licence.

2. Data We Collect

2.1 Registration & Account Data

When you create a betmly account, we collect the following personal information:

• Full legal name;
• Date of birth (for age verification — you must be 21 or above);
• Email address and mobile telephone number;
• Residential address;
• Username and encrypted password;
• National identification number or passport number (for KYC verification).

2.2 Identity Verification Data

To comply with our licensing obligations and anti-money laundering ("AML") requirements, we may collect copies of government-issued identity documents (such as MyKad, passport, or driving licence), proof of address documents, and, where applicable, source-of-funds documentation.

2.3 Financial & Transaction Data

When you make deposits or withdrawals on betmly, we collect transaction details including payment method identifiers (e.g., Touch n Go eWallet account reference, Maybank account number, FPX transaction references), transaction amounts in MYR, timestamps, and transaction status records.

2.4 Usage & Behavioural Data

We automatically collect certain information about how you interact with the betmly Platform, including:

• IP address and approximate geographic location;
• Device type, operating system, and browser version;
• Pages visited, features used, and session duration;
• Betting history, game history, and login activity logs.

2.5 Communication Data

If you contact betmly's customer support team — whether via live chat, email, or any other channel — we retain records of those communications for quality assurance, dispute resolution, and regulatory compliance purposes.

3. How We Use Your Data

betmly uses the personal data we collect for the following purposes:

• Account Management — to create, maintain, and administer your betmly account, verify your identity, and process your transactions in MYR;
• Service Delivery — to operate the Platform, process bets and game results, and provide access to all betmly products including sportsbook, live casino, and slots;
• Legal & Regulatory Compliance — to comply with AML obligations, gaming licence conditions, age verification requirements, and requests from lawful authorities;
• Fraud Prevention & Security — to detect, investigate, and prevent fraudulent activity, collusion, and unauthorised account access;
• Responsible Gaming — to monitor betting patterns and account activity in connection with betmly's responsible gaming obligations, and to respond to self-exclusion requests;
• Customer Support — to respond to your enquiries, resolve disputes, and provide technical assistance;
• Marketing Communications — to send you promotional offers, platform updates, and relevant information, subject to your communication preferences and applicable opt-in requirements;
• Platform Improvement — to analyse usage data, improve the betmly user experience, and develop new features and products.

4. Legal Basis for Processing

betmly processes your personal data on the following legal bases:

• Contractual Necessity — processing required to perform the contract between you and betmly (i.e., account operation and service delivery);
• Legal Obligation — processing required to comply with applicable laws, including AML regulations, gaming licence conditions, and regulatory reporting obligations;
• Legitimate Interests — processing necessary for betmly's legitimate business interests, including fraud prevention, platform security, and responsible gaming oversight, provided such interests are not overridden by your rights;
• Consent — where you have provided explicit consent, in particular for marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing prior to withdrawal.

5. Data Sharing & Disclosure

5.1 betmly does not sell personal data

betmly does not sell, rent, or trade your personal data to any third party for that third party's own marketing or commercial purposes.

5.2 Authorised Third-Party Service Providers

We may share personal data with carefully selected third-party service providers who assist betmly in operating the Platform, including:

• Payment processing partners (e.g., FPX network providers, e-wallet gateway operators);
• Identity verification and KYC service providers;
• Game software providers whose titles are hosted on the betmly Platform;
• Cloud infrastructure and data hosting service providers;
• Customer support platform providers.

All third-party service providers engaged by betmly are contractually obligated to process your data solely for the purposes for which they have been engaged and to maintain appropriate technical and organisational security measures.

5.3 Regulatory & Legal Disclosure

betmly may disclose personal data to gaming regulatory authorities, financial intelligence units, law enforcement agencies, or courts of competent jurisdiction where required to do so by applicable law, a valid legal order, or our licensing obligations.

6. Data Retention

betmly retains personal data for as long as is necessary to fulfil the purposes for which it was collected, comply with our legal and regulatory obligations, and resolve any disputes or enforce our agreements.

As a general principle, account data and transaction records are retained for a minimum of five (5) years following account closure, in accordance with applicable AML and gaming regulatory requirements. Inactive accounts may be subject to earlier data review processes. Where data is no longer required, betmly will securely delete or anonymise it.

7. Security Measures

betmly implements robust technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the betmly Platform;
• Encryption of sensitive data at rest, including payment information and identity documents;
• Role-based access controls limiting internal access to personal data on a need-to-know basis;
• Regular security audits, penetration testing, and vulnerability assessments;
• Multi-factor authentication for administrative systems;
• Incident response procedures for the detection, reporting, and remediation of data security breaches.

While betmly takes all reasonable precautions, no online platform can guarantee absolute security. Players are encouraged to use strong, unique passwords for their betmly accounts and to enable two-factor authentication where available.

8. Cookies & Tracking Technologies

betmly uses cookies and similar tracking technologies on the Platform for the following purposes:

• Essential Cookies — required for the Platform to function, including session authentication and security features. These cannot be disabled without impairing Platform functionality;
• Performance & Analytics Cookies — collect anonymised usage data to help betmly understand how Players navigate the Platform and identify areas for improvement;
• Preference Cookies — remember your Platform settings and preferences (e.g., language, display settings) across sessions.

You may manage cookie preferences through your web browser settings. Please note that disabling non-essential cookies will not affect your ability to use the core betmly betting and gaming products.

9. Your Data Rights

Subject to applicable law, you have the following rights with respect to the personal data betmly holds about you:

• Right of Access — request a copy of the personal data betmly holds about you;
• Right to Rectification — request correction of inaccurate or incomplete personal data;
• Right to Erasure — request deletion of your personal data where it is no longer required for the purposes for which it was collected, subject to our legal and regulatory retention obligations;
• Right to Restriction — request that betmly restrict processing of your data in certain circumstances;
• Right to Object — object to processing of your data for direct marketing purposes at any time;
• Right to Withdraw Consent — where processing is based on your consent, withdraw that consent at any time without affecting prior lawful processing.

To exercise any of these rights, please contact betmly via the details in Section 14. We will respond to verified requests within 30 calendar days. Certain rights may be limited where processing is required for legal or regulatory compliance purposes.

10. Children's Privacy

The betmly Platform is strictly for adults aged 21 years and above. betmly does not knowingly collect personal data from individuals below the age of 21. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account. If you have reason to believe that a minor has registered an account on betmly, please contact us immediately using the details in Section 14.

11. International Data Transfers

betmly's operations and data infrastructure may involve the transfer of personal data to servers or service providers located outside Malaysia. Where such transfers occur, betmly ensures that appropriate safeguards are in place — including data processing agreements with standard contractual clauses — to protect the data to a standard at least equivalent to that required under applicable Malaysian data protection law and our licensing obligations.

12. Third-Party Links

The betmly Platform may contain references to third-party content providers, game studios, or payment partners. This Policy does not apply to any third-party websites or services. betmly is not responsible for the privacy practices of third parties. We recommend reviewing the privacy policies of any third-party services you engage with independently of the betmly Platform.

13. Policy Amendments

betmly reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, applicable law, or our Platform services. Amended versions of this Policy will be published on this page with an updated effective date. Where material changes are made, betmly will endeavour to notify registered Players via the contact details on file. Continued use of the Platform following publication of an updated Policy constitutes acceptance of the revised terms.

14. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or to the personal data betmly holds about you, please contact our data protection team:

Email: [email protected]

Support Hours: 24 hours a day, 7 days a week

Languages: Bahasa Melayu, 中文, English

Data subject access requests and erasure requests will be acknowledged within 5 business days and resolved within 30 calendar days of receipt of a verified request.